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Microsoft Ads PMax now lets you include or exclude device types.

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The update comes to the Microsoft Advertising UI, so you no longer need the API for it.

A new search term landing page report comes with it. It shows which landing pages people reach for their search terms, so you can compare search intent with where they land.

The report starts rolling out from mid-November. No word yet on whether every account gets it at once.

Via Hana Kobzová.

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