The old setup with a 50% backend budget allocation goes away. You get priority tiers and optional budget caps to steer spend across Google Search, Search partners and the Display Network.
You can set this at account, shared budget or campaign level.
Watch out: Google's old guidance that Display spend typically wouldn't affect Search no longer applies.
Spotted by Hana Kobzová, via PPC News Feed.
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In one test, the ad loads in the reviews and ratings, the number of visits and a visit site link as a scrolling strip. In a second test, the domain…
Via Barry Schwartz
The ad shows an image on the left. The title and description sit on the right, under a Sponsored label. This is the first time this layout has been seen…
Spotted by Sachin Patel, via Hana Kobzová
