Google Merchant Center has enhanced its Popular products report, improving both coverage and insights to provide a more accurate and comprehensive view of product performance.
The changes, introduced in late June 2026, may affect which products and brands appear as popular and could increase reported coverage, rankings, and performance across regions. Popular products data is refreshed weekly, although new metrics can take up to two weeks to appear.
The updates also apply to the Merchant API and BigQuery.
Thanks for sharing Barry Schwartz
