⚠️ Google Ads is unifying Enhanced Conversions from June 2026

“Enhanced conversions for web” and “for leads” will become one setting. Advertisers can also send customer data through website tags, Data Manager, and API simultaneously—no longer choosing just one method.

Existing eligible setups migrate automatically, while offline and lead uploads move to the Data Manager API from June 15, 2026. Review your account to ensure the new unified toggle matches your intended setup.

Thanks for sharing Matteo Zambon.

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