This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach.
Performance Tradeoff:
It bids more aggressively on search terms you’re eligible for but normally wouldn’t win.
These newer, less-proven search categories may convert at lower efficiency than your top-performing terms.
Result:
– More conversions
– Slightly lower ROAS
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Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
