If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use:
– Server-side tracking
– POAS + Conversion booster (e-com)
– Offline conversions
– Enhanced conversions
– Consent modeling
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Sunday 25 OctoberGoogle is testing an animated underline beneath the domain in Search ads.
The line draws itself under the website address, like someone painting it, then fades away again. It sits right below the business name. This is a different test from the…
Spotted by Alex Greenland, via PPC News Feed (Hana Kobzová)
Demand Gen & YouTube
Google’s latest Demand Gen guidance: build more creative variety.
Google reports that advertisers who adopted creative variety saw, on average, over 23% higher conversions. The recommended starting point: at least 3 videos and 3 images, covering horizontal, vertical, and…
Demand Gen & YouTube
Demand Gen cost adjustments now run for up to 60 days instead of three weeks.
If your tCPA or tROAS campaign misses its conversion target, Google can lower the costs it charged you after the fact. The window to do that just got a lot…
Via PPC News Feed (Hana Kobzová), shared by Anu Adegbola, mMBA
