August 2026

Google Ads for Small Budgets in 2026

How People See Google Ads for Small Budgets in 2026. What most people think Google Ads is. - Create ad. - Get clicks. - Make sales. What Google Ads for…

Google Ads vs Meta Ads

Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing Demand. Reach users actively searching. High purchase intent. Strong conversion rates. Keyword Targeting. Exact search queries.…

Portfolio Bid Strategies

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios. Many advertisers still manage campaigns individually… But smart growth comes from using Portfolio Bid Strategies. When campaigns share data, automation becomes…

Uber Stopped Meta Ads and Saved $35M

Uber Turned Off Meta Ads, Saw No Impact, and Saved $35M. In 2018, Uber’s US & Canada Rider Performance Marketing Analytics team discovered that week-over-week CAC fluctuations were driven by…

Video Campaign Upgrades

Google will automatically upgrade legacy Video Reach and Video View campaigns starting in September. Video Reach campaigns will support In-stream, Shorts, and In-feed ads, while Max CPV campaigns will move…

Thanks for sharing Marcin Wsół & Hana Kobzová

YouTube Audio Ads Guide

Google has published its first official guide for creating YouTube audio ads. The format supports YouTube and YouTube Music, with 30-second video creatives, Target CPM bidding, and practical voiceover best…

Thanks for sharing Hana Kobzová

AI Video Labels

Google Ads now lets advertisers label videos created or edited with AI. The new AI use section supports disclosure requirements across regions, including the EU from August 2. A timely…

Thanks for sharing Hana Kobzová, Marcin Wsół and Felix Duerler

New Diagnostic got Launched

Google launched a new diagnostic to alert users of issues with campaign data accuracy due to missing URL parameters. Properties where aggregate identifiers (GBRAID and gad_) are missing from the…

Google Requires Currency for Cost Imports

Google has updated campaign data imports to require a currency field when uploading cost data. Advertisers can map currency from their source or apply one fixed currency, helping keep reporting…

Social Casino Certification

Starting in August 2026, Google will gradually let some advertisers apply for Social Casino Games certification directly in Google Ads under Admin > Policy > Account. Help Center applications will…