Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s the reality Performance is declining not because tracking is broken, but because data quality has changed. What’s happening: • iOS & privacy updates limit tracking visibility• Browsers shorten cookie lifespans• Ad blockers reduce client-side signals Result: Signal loss […]
Why Meta Conversions API (CAPI) isn’t enough anymore Read More »
Google just launched the May 2026 core update
May 2026 Google Core Update Read More »
What used to be a highly manual, keyword-driven system is now increasingly automated and AI-powered. Old Google Ads Build detailed account structuresCreate tightly themed ad groupsManage exact, phrase, and broad match manuallyWrite multiple ads per ad groupSet bids by handAnalyse keyword-level dataMake optimisations manuallyMaintain full control over every setting New Google Ads Simpler campaign structuresLess
Google Ads has changed more in the last 3 years than in the previous 15 Read More »
Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t learn in silos. It learns from data. That’s where Portfolio Bid Strategies come in. Instead of optimizing each campaign separately… You let multiple campaigns learn together. What it actually does You group campaigns under one goal: Same CPA Same ROAS Same objective
Portfolio Bid Strategies Read More »
Arpan Banerjee discovered that brand names are now showing up in YouTube product Ads!
Brand names in Youtube product Ads Read More »
Watch out for these fake Claude ads mail! Found by Andy Hendricks
Fake Claude Ads Mails! Read More »
Anthony Higman discovered that ChatGPT has added geo-targeting.
Geo-targeting in ChatGPT Read More »
VIVEK GUPTA discovered that Google has launched new product logo’s!
New Google Product Logos Read More »