May 9, 2026

Launching your first campaign in OpenAI Ads Manager Beta is simple: 1️⃣ Create your Ads Manager Beta account2️⃣ Build campaigns, ad groups, and ads3️⃣ Launch, monitor performance, and optimize over time Track key metrics like impressions, clicks, CTR, CPC, CPM, and conversions — all directly inside Ads Manager Beta. Start building smarter conversational ad experiences […]

OpenAI quietly revealed how ChatGPT Ads actually work and it’s much more sophisticated than most people realize. After reviewing the Ads Manager Beta documentation, here’s the core structure behind launching campaigns inside ChatGPT: ━━━━━━━━━━━━━━━HOW CHATGPT ADS WORK━━━━━━━━━━━━━━━ CAMPAIGN Defines: • Objective• Budget• Countries• Dates ↓ AD GROUP Defines:• Themes• Intent clusters• Context hints ↓ AD

AI advertising is no longer experimental it’s already shaping how people discover products. New data across ChatGPT, Google AI Mode, and AI Overviews reveals just how fast behavior is changing: • 460M people discover products in AI every month• 83% of ad-triggering ChatGPT queries are completely unique• 41% of AI ad moments are research-driven• 46%

Most advertisers think “AI in Google Ads” means turning on Performance Max.It’s not. AI is only as good as the: • conversion signals• data quality• account structure• creative inputs• landing pages you give it. If those foundations are weak, AI scales inefficiency faster. The accounts getting the best results from AI right now usually have:

The role is shifting from:“campaign manager” to: AI-enhanced growth operator. In 2026, the advantage probably won’t come from: • manual bid tweaks• endless keyword sculpting• micromanaging campaigns Google’s AI increasingly handles that. The real edge is moving toward: → signal quality→ creative systems→ AI-assisted workflows→ automation→ strategic thinking→ conversion architecture→ human oversight & interpretation The

Most Google Ads accounts don’t fail because of one big mistake. They fail because of dozens of small ones that compound over time. Things like: weak conversion trackingbroad targetingignoring search termspoor landing pagesstale ad copyoptimizing for clicks instead of revenuemaking decisions without enough data At the same time, the accounts that consistently outperform usually do

That’s the wrong way to think about it. They’re not competing journeys. They’re different ways of influencing the same customer. A real customer journey today might look like this: → discovers you through SEO→ sees your Google Ads later→ reads reviews→ clicks a remarketing ad→ searches your brand again→ converts direct Or the reverse. That’s

But that doesn’t mean strategy matters less. It matters more. Most underperforming accounts don’t fail because Google Ads “doesn’t work.” They fail because of: weak conversion trackingpoor landing pagesunclear goalsbad messaginglack of testingoptimizing for clicks instead of profitmaking decisions without enough data The accounts that consistently win usually do the fundamentals extremely well. Things like:

OpenAI quietly changed its ad policy “Medical, legal, and financial advice chats are no longer automatically excluded from ads.” Meaning ads can now appear in sensitive advice-related conversations.Huge implications for legal ethics, trust, and AI regulation. Thanks for sharing Anthony Higman

I just saw these new visuals of the new Google Tag Manager from Marthijn Hoiting! Looks good:), what do you guys think?