March 2026

Asset Optimization with new layout

Google Ads has now introduced a redesigned Asset Optimization section for Demand Gen campaigns, with a more structured interface.

Thanks for sharing Thomas Eccel

ChatGPT has memory but most people aren’t using it right

If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone”. Instead, try this: ❌ Bad prompt: “Remember me.”. ✅ Better prompt: “Remember that I’m…

Build a profitable Google Ads system

BUILD A PROFITABLE GOOGLE ADS SYSTEM. The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) →…

Build a profitable Meta Ads System in 1 week

In 2026, performance is no longer about “finding the right interests.”. It’s about feeding the algorithm the right signals. After auditing and restructuring multiple accounts, the pattern is clear: •…

Build a profitable LinkedIn authority system

The exact 4-step framework to grow visibility, authority, and inbound opportunities on LinkedIn. 1. THE FOUNDATION (POSITIONING + CLARITY) → Define your niche (who exactly you help) → Clarify your…

Big news for Shopify merchants!

Shopify just announced that ChatGPT will soon power agentic storefronts, allowing shoppers to discover products and complete purchases directly inside ChatGPT. This new sales channel is expected to roll out…

Pride is the enemy of learning

The moment we believe we already know enough, growth quietly stops. Learning requires something uncomfortable: 👉 admitting we don’t have all the answers. 👉 listening more than speaking. 👉 accepting…

If I had to start Google Ads again in 2026…

I wouldn’t run ads immediately. I’d first fix 5 things that most beginners completely ignore. In this video, I explain: • Why conversion tracking matters more than targeting. • The…

Superdry’s Rise and Fall

Superdry, once one of Britain’s most popular fashion exports, shows how fast a hype-driven brand can lose its shine when fundamentals aren’t reinforced. The numbers: - In 2023, Superdry posted…

Adidas quietly staged one of the biggest brand strategy comebacks in recent years

While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the results are showing. Adidas was struggling: — Yeezy controversy. — Stalled U.S. growth. — Losing Gen Z…

Nike wiped out $150B in value

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves: — Push D2C harder. — Cut wholesale. — Centralize marketing.…

POAS vs ROAS

Most brands optimize paid media for ROAS. Smart brands optimize for POAS. ROAS tells you how much revenue you generate from ads. POAS tells you how much actual profit you…