Get your analytics ready for Q1 by locking in the basics now by Google Analytics Make sure data retention is set to 14 months so you can compare this year with last year. Clearly define and mark your most important user actions as key events so reporting stays focused on what matters. Add custom dimensions […]
Plan for success in Q1 Read More »
Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually mislead. – Some hide problems.– Some look fine, but slow you down.– Some give you zero actionable signal. Here’s what you’ll find inside: → Metrics that create false confidence(like ROAS or blended CAC) → Metrics that seem useful, but lack
“ROAS is high, so we’re good” Read More »
Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability of the Google Ads account. What is product margin bidding? ⛔ It is adding custom labels to the feed based on the product margin (sales
✋🏻Product Margin Bidding is Not Profit Bidding! Read More »
Josue Valles made this template with some information from Atomic Habits, must read if you want to achieve your goals for 2025!
Atomic Babits Template Read More »
Besides using keyword insertion for headlines you can also use it in your description or display URL.
Google Ads’ Creator Partnerships section is now live with searchable creator profiles, effectively becoming a free influencer marketing platform. Advertisers can find and contact creators, link approved YouTube videos to ads, run Partnership ads in Performance Max and Demand Gen, and track organic + paid performance in one dashboard. The update was spotted by Adam
Creator Partnerships section live Read More »
Everyone is obsessed with ROAS… But… When you track New Customer POAS (Profit on Ad Spend), you stop guessing and start dominating. Here is the part nobody talks about: The brand that knows exactly what they profit on a first-time buyer is the brand that can outbid everyone else. The New Customer POAS Bidder: Knows
The “Secret Weapon” for Aggressive Scaling: New Customer POAS Read More »
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