February 25, 2026

Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it ignores the costs that actually decide if your business makes money. Think about it. ROAS doesn’t include: • product costs• shipping• payment fees• returns and discounts So you can hit a “great” ROAS… and still lose money. That’s the […]

You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone else’s schedule. Not a 9AM meeting that could’ve been an email. For me, that means going to the gym when it actually feels good. Not squeezing it in before or after work. Not dealing with peak hour crowds. Just

“How I built my marketing business without an office.” What started as remote work during COVID slowly grew into a way of life and doing business. Not because it was some perfect “digital nomad” story but because it simply evolved that way. Through trial, error, learning, and building. I’m proud to share that this first

They don’t bring profit. They attract “cheap” customers. They don’t justify the CPA/ROAS. That’s what most advertisers think. But what if I told you those low-cost products could actually increase lifetime value? Sometimes, the goal isn’t to make money on the first purchase, it’s to earn trust. Once you do, people come back. They buy

I don’t care if you’re tracking CPA or ROAS. If you can’t tell me what “good” looks like for your business, then every campaign you run is just a slot machine pull. – Leads at €50 CPA? Sounds nice… until you realize you can only afford €30.– A 400% ROAS? Cool story… until you do

Google has started automatically filling the Video assets section in Google Merchant Center Next, which previously appeared empty in many accounts despite launching in September 2025. Videos are now being pulled in from external sources, primarily connected YouTube channels, confirming Google’s plan announced at Google Marketing Live 2025 to create a centralized video asset hub

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings are required→Structure ad groups strictly by service→ Map keywords and search intent to real business offerings→ Define funnel stage per campaign (problem-aware vs solution-aware) Outcome:

The exact 4-step framework to grow visibility, authority, and inbound opportunities on LinkedIn. 1. THE FOUNDATION (POSITIONING + CLARITY) → Define your niche (who exactly you help)→ Clarify your core topics (3–5 repeatable content pillars)→ Optimize headline for outcome + credibility→ Rewrite About section around proof, transformation, and authority→ Align banner + featured section with

I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics. In the list you find the built-in parameters for the Google Tags. For the other tags, you see that they don’t have built-in parameters. You must check these yourself for every tag. For the Google Tags, you can also

Markets reacted sharply after Anthropic introduced a new AI capability that can scan software code for vulnerabilities and suggest fixes. Investors immediately priced in a bigger question: if AI can automate technical work, how much of today’s software stack is at risk? Cybersecurity names like CrowdStrike, Zscaler, Okta, Palo Alto Networks and Cloudflare dropped as