February 20, 2026

Ivan Cicconi discovered that Google has just rolled out the Projection Plans (Beta) within the Cross-channel budgeting section!

Microsoft Clarity has launched AI Citations, a new beta feature designed to help websites understand their visibility within AI search and answer engines. The feature provides end-to-end insight into how content performs across the AI ecosystem from AI bot crawling and indexing to how pages are cited in AI-generated responses and drive traffic back to

Thomas Eccel is Finally seeing where Performance Max is showing !

Thomas Eccel discovered that G𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐚𝐝𝐝𝐞𝐝 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬 𝐨𝐟 𝐡𝐨𝐰 “𝐋𝐚𝐧𝐝𝐢𝐧𝐠𝐞 𝐏𝐚𝐠𝐞 𝐈𝐦𝐚𝐠𝐞𝐬” 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐮𝐬𝐞𝐝 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐏𝐌𝐚𝐱 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬!

TikTok has launched new AI-powered ad formats in Europe aimed at entertainment marketers, helping streaming platforms and event promoters reach audiences with more personalized content. What’s new: Streaming Ads: AI-driven ads that recommend content based on user behavior. Formats include a four-title video carousel or multi-title media card. TikTok says 80% of users report the

On its latest earnings call, Airbnb shared an interesting early signal: traffic coming from AI chatbots is converting at a higher rate than traffic from traditional Google search. CEO Brian Chesky noted that while chatbot traffic volume hasn’t been quantified, the visitors arriving via AI assistants appear to be further along in the booking journey. He referenced platforms like:

Meta has started rolling out Manus AI tools inside Ads Manager, bringing generative AI and workflow automation directly into the campaign environment. Instead of jumping between platforms, advertisers can now leverage AI within the native interface to support tasks like: – Campaign analysis– Report generation– Audience insights– Performance recommendations

Perplexity just ditched ads, and that decision says a lot about where AI search is heading. Perplexity AI has officially stopped running ads on its platform. The reason? User trust. According to statements shared with the Financial Times, the company believes that even clearly labeled sponsored content can make users question whether AI-generated answers are truly objective.

Here’s why most Meta accounts aren’t actually optimizing for profit ↓ “Performance” in Meta usually means revenue. But revenue ≠ profit. That disconnect is where growth stalls. This is the real Meta Ads problem, in sequence: Tracking misses conversions Browser restrictions and blockers create blind spots. Your algorithm optimizes on incomplete data. Algorithms optimize for