The “Secret Weapon” for Aggressive Scaling: New Customer POAS Everyone is obsessed with ROAS… But… When you track New Customer POAS (Profit on Ad Spend), you stop guessing and start dominating. Here is the part nobody talks about: The brand that knows exactly what they profit on a first-time buyer is the brand that can […]
It is crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some of your keyword terms. For positive: Ads may show on searches that are related to your keyword, which can include searches that don’t contain the
Negative Broad ≠ Positive Broad Know the Difference Read More »
(Used by top ChatGPT experts) You’ve seen the same weak AI prompts everywhere. “Write a headline.”“Make this better.”“Summarize this.” That’s not how you use ChatGPT. Use prompts that think. That guide. That builds systems. Here’s how the pros do it 👇 Be blunt, not fancy“Write 3 conversion-focused headlines for a , no buzzwords.” Set the
10 Prompt Engineering Tips Read More »
A classic strategy to start testing with.
Steal traffic from your Competitors strategy Read More »
Eight months ago, Zuckerberg outlined a future that shook the ad industry. No creatives. No agencies. No targeting decisions. Just upload a product, connect a bank account, and Meta’s AI does the rest. He called it “infinite creative.” Since then? Silence. No official launch. No clear timeline. No concrete updates. Yet the direction hasn’t changed.
Eight Months Later and Still No News from Meta Read More »
Most advertisers obsess over CTR and CPA but ignore the first battle: stopping the scroll. That’s where Hook Rate comes in. It measures the % of people who watch at least 3 seconds of your ad after it appears in feed. A strong hook rate (25–30%+) means your creative is doing the hard work: grabbing
Stopping the scroll Read More »
Renaming: https://lnkd.in/eR6p2jhTMoving section: https://lnkd.in/eZQaWJmcIOS V13.0.0: https://lnkd.in/eJ-CpxM5Delay: https://lnkd.in/eJcct5SrChatGPT has started testing ads inside ChatGPT: https://lnkd.in/eDfgWSce?AI Performance dashboard: https://lnkd.in/eqcxKsZHExperiments: https://lnkd.in/ezbB6QReProduct Eligibility: https://lnkd.in/edEqCxZZ7 Google updates: https://lnkd.in/ejxZURWyROAS calculator: https://lnkd.in/epTxJsrSPolicy change: https://lnkd.in/eHB4k4XULooker Studio change: https://lnkd.in/ej5YKXrv
Google Ads Newsletter – Week 7 Sponsored by ProfitMetrics.io Read More »
Google Ads News Renaming Google Ads has renamed the YouTube campaign objective group from “Awareness and consideration” to “YouTube reach, views, and engagements”. Thanks for sharing Aditya shrivastava. Moving section Google Ads is moving payment verification into the central “Account” section (previously Advertiser Verification).The “Confirm your payment method” step will now appear under Admin >
Google Ads news – week 7 Read More »
Celebrating 200K on LinkedIn
One time only, to celebrate 200,000 followers. Lifetime access, updated weekly.
€200€100
See the Playbook →One-time payment · 30-day money-back guarantee