February 12, 2026

Here’s how the real PMax vs Standard Shopping setup actually works ↓ Performance Max is not a Shopping campaign with more placements.It’s a different operating model. The difference shows up in four layers: Distribution layer↳ Performance Max distributes your products across Search, Shopping, YouTube, Display, Gmail and Maps↳ Standard Shopping is limited to Shopping, Search […]

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused teams and agencies. THE FOUNDATION (STRUCTURE + INTENT) → Build campaigns only when different settings are required→Structure ad groups strictly by service→ Map keywords and search intent to real business offerings→ Define funnel stage per campaign (problem-aware vs solution-aware) Outcome:

Facebook is rolling out new creative features powered by Meta Platforms, Inc.’s AI that make it easier for people to express themselves across profile photos, Stories, Memories and Feed posts. Users can now animate their profile picture using preset effects (such as waving, confetti, party hat or hearts), turning a static photo into a short,

Google just announced 7 real updates that will reshape how ads and commerce work in 2026. Short version ↓ Based on Google’s new roadmap. AI Mode gets its own native Shopping ad formatAds appear inside the AI shopping conversation, next to AI product recommendations. AI Mode ads expand beyond retail (starting with travel)Same conversational ad

Hana Kobzová discovered that Product Eligibility Per Campaign is now Live in Products Sections!