February 5, 2026

DATA EXCLUSIONS! With this feature, you can exclude any of your Website Visitor Lists OR Customer Match Lists! This will seemingly exclude all remarketing lists (it’s not just an audience signal). Spotted by Callie Kessler

Google Merchant Center is now surfacing recommendations specifically aimed at improving your product description field in the feed. The idea is to push advertisers to use richer, more descriptive and query-aligned product text so Google can better understand, match, and rank products across Shopping and Performance Max placements. For advertisers, this means feed optimisation is

Alphabet delivered a very strong Q4 and closed 2025 with several structurally important signals for the ads and AI ecosystem. Annual revenue passed $400B for the first time, with FY revenue up 15% YoY and Q4 revenue up 18% YoY. Operating income also continued to scale, reaching $129.0B for FY 2025 (+15% YoY) while keeping

More Malicious Google Ads are targeting Mac users by posing as legitimate tools (for example “Mac cleaner”) and then redirecting them to fake Apple-style support pages hosted on trusted Google domains. These pages instruct users to run hidden Terminal commands, which can compromise the system. The campaigns appear to use hijacked, previously legitimate advertiser accounts,

Google Ads now has a “Multi-Party Approval” security feature: sensitive admin changes (like adding/removing users or changing roles) will require a second administrator’s approval before they go through. If another admin doesn’t approve or deny the request within ~20 days, the change is blocked. This helps prevent account hijacking by making it harder for a

Emil Emanuel Ankjær Nordahl discovered that Mixed campaign type experiments are now available in an early beta. You can test different campaign types against each other (for example Search vs. Performance Max, Demand Gen vs. video, or feed-only PMax vs. Standard Shopping). The main limitation is that both campaigns must already exist, so you can’t