Conversions
Parameters list for cookies
I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics. In the list you find the built-in parameters for the Google Tags. For the…
Friday
5 September 2025
ChatGPT Ads
ChatGPT is now watching you and it might call the cops
OpenAI just updated its policy. 👉 They’re scanning conversations for signs of violence. 👉 If flagged, messages go to human reviewers. 👉 If deemed a real threat, law enforcement can…
Max CPA
Karolina KrĂłlicka discovered that Google has a max CPA. She could not fill in a target CPA of 10,000.00!
Meta is quietly reshaping what you see and what they moderate
In enforcement, the company is shifting focus toward high-severity violations like illegal activity and drug content. For first-time mistakes, users can now clear a strike by completing a short educational…
PMax
Basic Starting E-com Google Ads strategy
Got your brand in shopping? Make sure to exclude and also start a brand shopping campaign. 20-30 conversions in a NB campaign? Test with ROAS or POAS and broad. 20-30…
ChatGPT Ads
ChatGPT’s dominance is no longer safe
Andreessen Horowitz just released their 5th consumer AI report and the data shows rivals closing in. 👉 Google’s Gemini has surged to #2 on both web and mobile. 👉 Already…
Smarter, Faster Video Creation with Google Vids
Google just announced powerful new upgrades to its AI-powered video editor, making professional video creation more accessible than ever. What’s new: Image-to-video: Instantly turn any image into an 8-second video…
Policy
Update to Gambling and Games Policy
On August 25, 2025, Google Ads will temporarily pause the review and acceptance of new certification applications for online gambling providers targeting Australia.
PMax
Political Ad Statement
Google has quietly introduced a new mandatory requirement in Google Ads: a Political Ad Statement. Advertisers started noticing it inside Performance Max campaigns, where Google now prompts them to answer…
ChatGPT Ads
Google vs ChatGPT
Google gets 373 times more searches everyday than ChatGPT! This data was shown to me by SparkToro!
AI Search
Google’s AI Changes Are Hurting Traffic (-40%)
On its Q2 earnings call, Monday.com executives pointed to Google’s search algorithm updates and the rollout of AI Overviews as a key reason for a recent dip in site traffic.…
