August 31, 2025

Elon Musk’s xAI and X Corp. have filed a federal antitrust lawsuit against Apple and OpenAI. The lawsuit argues that Apple’s integration of ChatGPT into iOS makes it the default AI assistant, sidelining competitors like Grok. Musk also claims the App Store favors ChatGPT in rankings and visibility, while denying rivals equal exposure. The suit […]

It’s easy to say, “We need more revenue,” But where exactly should that growth come from? New research from the Ehrenberg-Bass Institute breaks it down with data and challenges some common assumptions about buyer behavior and growth focus. According to a recent article in Marketing Letters (May 2023), here’s how brand sales and growth potential

Interesting chart that indicates that RSAs prioritize headlines containing the most commonly triggered keywords in the ad group to maximize ad rank when constructing specific ads for triggered keywords.

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Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is added or updated, notify Google so the image can be crawled quickly. Use Google Search Console’s URL Inspection Tool to test new image URLs before

Instagram just rolled out two key upgrades to Reels Insights: a Retention Chart that shows exactly where viewers drop off, and a Skip Rate metric that reveals how many people swipe away within the first 3 seconds (replacing the old View Rate). For creators and marketers, this means sharper data to refine both the hook

Perplexity AI has announced a bold new initiative: a $42.5 million revenue-sharing program that gives publishers 80% of revenues from its new $5/month Comet Plus subscription service. Unlike traditional licensing deals, this is a usage-based model publishers earn when their content powers AI search results, assistant responses, or browsing activity. The split is notably more

A lot of different margins? Check POAS!

Every few years, someone claims that “Google is dead.” Yet, through its parent company Alphabet, Google has just become the second most profitable company in the world. The vast majority of that profit still comes from search the same core business critics say is losing relevance. The reality is that search continues to generate extraordinary