The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS, perform best when they can optimize for the highest-value conversions with as much flexibility as possible. When you constrain or narrow where Smart Bidding can […]
More conversions with Cross-Channel? Read More »
Dario Zannoni discovered that brand guidelines are now available for Demand Gen!
Demand Gen update🚨 Read More »
OpenAI has been hyping ChatGPT as the Google killer. The future of search. The disruptor that will replace the old guard. But behind the scenes, investigators uncovered something explosive: ChatGPT is secretly pulling real-time answers straight from Google Search data. How did they find out? Developers created dummy pages indexed only by Google. When ChatGPT
ChatGPT’s Secret Heist: Stealing Google Search to Survive Read More »
There’s a mode for whether you’re focused on finding new customers or reactivating old ones. New Customer Modes • New Customer Value Mode – Bid more for new vs. existing customers• High Value New Customer Mode (Beta) – Prioritize high-value new customers• New Customer Only Mode – Only bid for net-new customers Customer Retention Modes
Google is doubling down on smart targeting Read More »
In a stunning move to retain top talent, OpenAI is said to be awarding $1.5 million in bonuses per employee over the next two years, even extending the offer to new hires. This aggressive countermeasure reportedly comes in response to Meta’s recent hiring spree, where offers as high as $20 million per year are being
OpenAI Reportedly Offers $1.5 Million Bonus to Every Employee Amid Talent War with Meta Read More »
Is it crazy to see how different negative broad match works from positive targeting. Know the basics. For negative: Your ad may still show if the search contains only some of your keyword terms. For positive: Ads may show on searches that are related to your keyword, which can include searches that don’t contain the
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Google Ads News 📈 E-barometer July Update by ProfitMetrics.io July followed the usual seasonal dip, with turnover down 4.8% compared to June. However, the decline was smaller than in previous years. More importantly, revenue grew 16% year-over-year, supported by a 13% increase in order volume. Ad spend rose 21% compared to last year, but gross
Google Ads news – week 34 Read More »
Amazon is back in shopping Ads! Rob Longmate discovered today that Amazon returned to the shopping auctions in the U.K.
Thomas Eccel discovered that PMax Channel Reporting just got better!You can now analyse and compare all your PMax campaigns at account level instead of only per campaign.
New Pmax Channel Reporting Read More »
Looker Studio updates from August 21, 2025:Table charts can now be sorted by up to 10 fields, including fields not displayed in the chart. The Looker connector now respects the value_format property from LookML, so number formatting carries over into reports. The Connector Gallery has added new integrations, including Shopify, Tienda Nube, Google Merchant Center,
Looker Studio update Read More »