Customer match is becoming more important ⏰
Google will be launching 1st order price and member price. These features can be used if Google knows your customers. Make sure you are using automated customer lists so that…
Sunday
10 August 2025
The ABCs of Account Structure
Google has uploaded some files to optimize your account structure. It suggests three key actions: Align your account structure with AI: Consolidate single-keyword ad groups into themed ad groups to…
AI Search
🚨 BREAKING: Google Ads are coming to AI Mode 🚨
A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4. This is not just a…
Demand Gen & YouTube
Insights in YouTube Search terms
Elliot Smith shared this tip, where you can see search terms that triggered an impression of video ads on YouTube. You can see it at Reports > Predefined Reports >…
Friday
8 August 20252 million impressions on LinkedIn!
Last week, I hit a new milestone: over 2 million impressions in 7 days. What stood out? Stronger articles and news items scored way better. That’s the biggest learning from…
Demand Gen & YouTube
A/B Test Images and Videos
Thomas Eccel discovered that you can now a/b test demand gen images and videos!
Demand Gen & YouTube
Free How to Install Google Tag Manager video
I made a Free YouTube video on how to install Google Tag Manager! If you have not installed it or if you are curious how to install it make sure…
Display campaign tips
We want more visibility, so we start a display campaign. Well-displayed campaigns can help with creating visibility, but you have to really keep an eye on the placements, and you…
AI Search
AI mentions
AI mentions are the next big frontier in brand visibility are you ready for them? According to Semrush’s latest report, AI assistants like ChatGPT, Gemini, and Google AI Overviews are…
ChatGPT Ads
13 Custom GPTs You NEED to Know About for 2025
If you’re not leveraging Custom GPTs yet, you’re missing out. They’re like having personalized experts at your fingertips, ready to boost productivity, creativity, and problem-solving. Custom GPTs (Generative Pre-trained Transformers)…
Leverage a Custom GPT for Quality Rater Analysis
If you're serious about optimizing your site for search engines, start testing with this custom GPT to evaluate your pages against the Google Quality Rater Guidelines!
The enforcer that could break up Apple and Google is facing upheaval
Two top DOJ antitrust officials were fired last week after opposing a controversial settlement that allowed HPE to acquire Juniper Networks. The deal, initially challenged by the DOJ, was approved…
