AI Agents won’t just peplace jobs, they’ll reshape human value at work A Stanford study by Humishka Zope and colleagues introduces the first large-scale audit of how AI agents align with what workers actually want automated. By surveying 1,500 workers across 104 occupations, the researchers built the WORKBank database and created the Human Agency Scale […]
AI Agents won’t just replace jobs Read More »
If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use: – Server-side tracking– POAS + Conversion booster (e-com)– Offline conversions– Enhanced conversions– Consent modeling
Track better than your competitor Read More »
ChatGPT FAILS to Kill Google. Instead, It fuels an EXPLOSION of Search? A new Semrush study (published August 11, 2025) reveals that ChatGPT is not replacing Google Search; in fact, it’s expanding search behavior. Researchers tracked anonymized U.S. desktop users who began using ChatGPT in early 2025 and compared their Google Search activity 90 days before and
ChatGPT FAILS to Kill Google Read More »
Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability of the Google Ads account. What is product margin bidding? ⛔ It is adding custom labels to the feed based on the product margin (sales
✋🏻Product Margin Bidding is Not Profit Bidding! Read More »
GA4 now includes a Report Identity API (Alpha, via the Admin API). It lets you check which report identity is being used in a GA4 property: – BLENDED– OBSERVED– DEVICE_BASED– IDENTITY_BLENDING_STRATEGY_UNSPECIFIED (if not defined) This makes it easier to automate audits and validate GA4 configurations without manually checking each property. Source: Brais Calvo Vázquez
GA4 now includes a Report Identity API Read More »
Thomas Eccel discovered that Google quietly added a new opt-in for Demand Gen campaigns: when you upload an image ad, Google automatically enables a “Videos” asset optimization. This lets Google AI generate video ads from your static images!
A recent Men’s Journal article reveals that deleted ChatGPT chats may not have truly been deleted and that OpenAI employees may have had access to them for training and review purposes. This comes amid a lawsuit raising serious concerns about how user data is collected, stored, and reused by generative AI systems. Takeaways: – Deleted
Privacy, AI, and the fine print we often ignore Read More »
Tinder rolled out a bright pink garbage truck through the streets of Mumbai not to collect trash, but to collect emotional baggage. Dubbed the “Ex-press Disposal Truck”, the campaign invites heartbroken singles to toss in old love letters, photos, and other breakup relics in a cathartic, no-judgment purge. What started as a quirky stunt has
Tinder Just Turned Breakups Into a Public Spectacle Read More »
The tool transforms unclear prompts into structured, effective ones. 👉 Test it here: https://lnkd.in/eEbwM4qX It’s free to use.
🚨 Breaking: OpenAI has released a Prompt Optimizer Read More »
Attribution didn’t collapse in one moment it eroded. And Google’s Enhanced Conversions? It wasn’t just an upgrade. It was a rescue mission. Here’s the context: From 2021 on, signal loss became the norm: – iOS 14.5 wiped out IDFA access– Safari, Firefox blocked third-party cookies by default– Apple Mail started faking email opens– Chrome preps
Why Google Launched Enhanced Conversions Read More »
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