August 26, 2025

Referral traffic from ChatGPT to websites has collapsed

Since July 21 the drop has been dramatic at 52 percent, based on analysis of more than one billion citations and over one million referral visits. Reddit referrals have surged 87 percent, while Wikipedia referrals have jumped 62 percent, now representing roughly 10 percent and 13 percent of ChatGPT citations. The top three sources—Wikipedia, Reddit

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Maximize the performance of your Google Ads conversion data

Google has just published new guidance on how to maximize the performance of your Google Ads conversion data. The message is clear: richer conversion data leads to better attribution, stronger AI modeling, and ultimately, more effective campaigns. Key takeaways from Google’s update:– Upgrade to Google Ads API v20+.– Import hashed user-provided data (emails, phone numbers)

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