August 26, 2025

Zobaer Morshed Sarah Hannah Koehler discovered that the new shopping cart data tool is live in some accounts! This new tool monitors whether cart data is consistently sent with each purchase!

Google has announced Gemini for Home, a brand-new AI voice assistant that will replace the long-standing Google Assistant on Nest speakers and displays. Powered by Google’s Gemini models, this is the biggest shake-up of Google’s smart home strategy in years. The rollout begins in October 2025 through an Early Access Program, which will include both

So how do they segment them? Sundar Swaminathan broke it down: — Start with lifecycle stages— Add RFM (Recency, Frequency, Monetary)— Build MECE segments (no overlap, full coverage)— Personalize messaging by segment A customer on their 2nd trip is very different from one who took 20 rides last month. Uber knows this and acts on

One of the clearest brand missteps of the decade. In 2020, Disney bet big on streaming:— Pushed Disney+— Cut back theaters— Centralized creative— Chased subs over story At first, it worked. Then the magic faded. Pixar lost relevance. Marvel got diluted. Theme parks stalled. Disney+ burned $ and flatlined. Stock dropped nearly 50%. In 2025,

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023, cracks appeared: — Influencers started leaving— Culture shifted faster than the brand— Legal disputes surfaced— Profit margins tightened And into the gap stepped YoungLA. YoungLA