August 26, 2025

Every Gemini prompt might feel weightless, but Google just shared what’s really happening behind the scenes. Here’s the breakdown per text query:– 0.24 Wh of electricity (about 9 seconds of TV time)– 0.26 ml of water (five drops)– 0.03 g of CO₂ Google highlights big progress: in the past year, energy per prompt dropped 33x […]

In my experience, Google Ads does not always work. That’s why I have given my honest advice to some companies about their chance. Sometimes I will say that it’s more of a test if we begin with advertising. Or I will tell them that they need to change some things before we can even test.

Google Ads is launching a limited pilot program in Canada for specific, legally allowed cannabis-related product types or services.

Dmitry Nekrasov showed that there are at least 7 ways to measure it.And each one fits a different stage of growth. Here’s how to choose: → If you’re just starting, focus on Repeat Purchase Rate→ If you’re scaling, move to LTV by Channel and Curves→ If you’re mature, track Net LTV to know the real

Carolina Posma put together an incredible list of 118 AI Agents that you can deploy right now in Slack, Teams, WhatsApp, Instagram, and your website. This list covers: – 118 AI Agents ready to implement– 19 industries (from insurance to eCommerce to tourism)– 8 company departments (from marketing to legal) 🔗 Access the list here:

The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS, perform best when they can optimize for the highest-value conversions with as much flexibility as possible. When you constrain or narrow where Smart Bidding can

Meta just launched a full set of new AI-powered tools for advertisers ahead of the 2025 holiday season: • Creator marketplace updates – brands can now filter creators by language & region, merge creator content with catalog ads, and use testimonials in partnership ads for stronger social proof.• Reels ad upgrades – transform static media

Apple didn’t just “boost privacy.” It re-engineered the internet in ways that broke attribution for marketers, analysts, and ad platforms. Here’s how it happened, step by step. 2021: iOS 14.5, The IDFA Kill Switch Apple introduces App Tracking Transparency (ATT). What changed: – Apps must now ask users to track them across apps/websites. What broke:

Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission or compensation. That’s about to change. Cloudflare will now: – Block AI scrapers by default for all new domains– Let publishers decide which bots get