August 25, 2025

In 2016, cybersecurity firm White Ops uncovered a massive ad fraud operation: Methbot. A network of over 570,000 bots simulated real users across 6,000 spoofed domains and 250,000+ fake URLs. These bots mimicked human behavior, scrolling, clicking, even logging in, to trick video ad platforms into thinking real people were watching premium ads.At its peak, […]

Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is up to date.

In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations. This decision followed significant cuts during the COVID-19 pandemic, when the company reduced its total marketing spend by 58% in 2020 yet maintained 95% of

Nick Turley, the head of ChatGPT, revealed that he will not rule out ads inside the platform. He says they could be added in the future if they are done in a thoughtful and tasteful way. For now OpenAI is focused on subscriptions. ChatGPT already has more than 20 million paying users and is projected

The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth in Shopping clicks. Temu and Shein briefly disappeared from Google Shopping due to tariff changes. Amazon also pulled back significantly. – Performance Max accounted for

Sometimes it’s not your copy, not your offer, not even your landing page. Two reasons your performance might be dropping: 1. Search volume is down You may be targeting keywords that are no longer frequently searched. Markets shift, trends fade, and user behavior changes. Tools like Google Trends or the keyword planner can help you

Disney claims Midjourney illegally trained its AI on copyrighted Disney contentThe lawsuit includes over 199 works At $150,000 per work, damages total $29,850,000 But this goes way beyond the money. This lawsuit could change how every AI company operates: It challenges the idea that scraping copyrighted content for training is “fair use.” If Disney wins,

Google just signed a landmark deal with the Tennessee Valley Authority (TVA) to power its data centers with next-gen nuclear energy. Here’s why this is huge: • First ever U.S. utility agreement with a Generation IV molten-salt reactor from Kairos (Hermes 2)• Starting in 2030 Oak Ridge, Tennessee will supply 50 MW of clean nuclear

If you use optimized targeting in your remarketing campaign it’s not remarketing anymore! If you are running remarketing check your settings to be sure you are not using optimized targeting. You can see If you are using optimized targeting at audience segments. Opting out can be done in ad group settings when you click on