I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league of its own. So what does this mean for marketers, advertisers, and AI users? Let’s break it down. Google is still the default For now, most […]
ChatGPT gets 1 billion daily queries. But Google? Still at 13 billion Read More »
During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G’s Strategy: P&G increased its marketing investment, particularly in digital media, to maintain brand visibility and consumer engagement. This approach contributed to a 6% increase in net sales, demonstrating the effectiveness of sustained advertising during economic downturns. Coca-Cola’s Approach:
P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis Read More »
If you start with a B2B account with a small budget focused on the lower funnel, this model below could be a good base.
Basic B2B Strategy Read More »
OpenAI has just introduced its most affordable plan yet, and it’s exclusive to India. ChatGPT Go is live at just ₹399/month (≈ $4.57). That’s 10 times more usage and faster responses compared to the free version. To put that into perspective: ChatGPT Plus: ₹1,999/monthChatGPT Pro: ₹19,900/monthChatGPT Go: ₹399/month Why it matters: India is already OpenAI’s second-largest
Shock Launch in India: OpenAI Goes Ultra-Cheap Read More »
This new feature helps you generate more conversions from search terms you’re already eligible to show for, without altering your targeting or expanding your keyword reach. Performance Tradeoff: It bids more aggressively on search terms you’re eligible for but normally wouldn’t win. These newer, less-proven search categories may convert at lower efficiency than your top-performing
Smart Bidding Exploration Read More »