August 19, 2025

Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility to get you better results. Here’s how: → On some days, Meta can spend up to +75% more than your set daily budget.→ On other days, it’ll spend less.→ Over the week? Never more than 7x your daily budget. Example: Daily […]

Below an example: In November, you start with a $5 daily budget ($152/month). By November 24, after spending $103, you raise the budget to $10/day. The maximum for November is: $103 + ($10 * 7 days) = $173.

Still feels unreal to type that. When I started my PPC newsletter, the goal was simple: – Share all Google Ads & paid search updates in one place. Somehow, it’s grown into the largest PPC-focused newsletter on LinkedIn. And that’s 100% thanks to all of you who read, share, and send me messages saying, “This

To use Lead Forms in Google Ads you need some serious requirements!

Ezra Sackett discovered this note that by the end of 2025, language targeting settings will be removed😅. The language will be automatically detected with the help of Google AI!

It’s a battle of ecosystems. Why Gemini has the edge: -It’s integrated into Google’s core products: Gmail, Docs, Drive, YouTube, Android.-It doesn’t need users to adopt a new app it meets them inside the tools they already use daily.– Google owns the distribution channels: Search, Chrome, and Android. Gemini can be surfaced by default at

Up until early 2016, the maximum was 3 ads at the top, with many more filling the right-hand sidebar. That changed in February 2016: -Google removed sidebar ads on desktop.– A 4th top ad slot was introduced for highly commercial queries (insurance, travel, finance, shopping). Since then, the layout depends on the search: – Competitive,

Your average CR is 3%. Great, right? But if first-time buyers convert at 0.5% and repeat buyers at 8%, is 3% a good number? This happens everywhere:→ New cohorts ruin your LTV→ 1 category could reduce your CR→ Mobile traffic decreases your AOV Dmitry Nekrasov collected 8 real-world examples of metrics that look fine until

They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t a magic wand. It’s a collaborator. And just like with any team member, the quality of your brief defines the quality of the work. Here’s the process that works: 1. Start with a focused prompt including role, context, tone,