Backlinko published a new CTR study based on 4 million Google search results. The data is a must-read for anyone working in SEO or PPC. Key insights: CTR by position– Position 1: around 40 percent– Position 2: around 19 percent– Position 3: around 10 percent– Position 10: just 2 percent Only 0.44 percent of users […]
Starting 4 September 2025, Google Ads will automatically apply a new asset optimisation to all Demand Gen single-image ads. This feature generates adaptive layouts using your existing images and headlines to fit more formats and aspect ratios. The update applies to both new and existing image ads by default.You can opt out of individual ads
New asset optimisation Read More »
Cloudflare Accuses Perplexity of “Stealth Crawling” Blocked Websites Cloudflare has published a detailed report alleging that Perplexity an AI-powered search startup, has been bypassing robots.txt and firewall restrictions by disguising its bots. When access is blocked, Perplexity’s crawlers reportedly change their user‑agent to mimic Google Chrome on macOS, rotate IP addresses and autonomous system networks
Perplexity steals content? Read More »
Hana Kobzová discovered that Google is asking advertisers to update brand guidelines in Pmax!
Update Brand Guidelines Read More »
OpenAI is prototyping a checkout system within ChatGPT, allowing users to complete purchases without ever leaving the chatbot. This is more than just a technical integration. It’s a seismic shift in how we think about e-commerce, product discovery, and conversion funnels. Until now, ChatGPT helped users research products but sent them elsewhere to buy. Soon,
“It fundamentally changes what it means to be an e-commerce brand” Read More »
Google will be launching 1st order price and member price. These features can be used if Google knows your customers. Make sure you are using automated customer lists so that you can use these tools properly.
Customer match is becoming more important ⏰ Read More »
Google has uploaded some files to optimize your account structure. It suggests three key actions: Align your account structure with AI: Consolidate single-keyword ad groups into themed ad groups to enhance Smart Bidding optimization. Grouping keywords with similar themes facilitates Google’s understanding and selection of the best ad for each query. Bring your match types
The ABCs of Account Structure Read More »
A leaked internal doc shows Google is preparing to roll out ads directly inside its AI-powered search experience with a major push ahead of Q4. This is not just a new placement. It’s a full shift in how paid visibility works. Unlike classic keyword search, AI Mode ads will be selected based on full conversation
🚨 BREAKING: Google Ads are coming to AI Mode 🚨 Read More »
Elliot Smith shared this tip, where you can see search terms that triggered an impression of video ads on YouTube. You can see it at Reports > Predefined Reports > Display & Video > YouTube search terms.
Insights in YouTube Search terms Read More »