BREAKING: Disney is suing Midjourney for $29 million
Disney claims Midjourney illegally trained its AI on copyrighted Disney content. The lawsuit includes over 199 works. At $150,000 per work, damages total $29,850,000. But this goes way beyond the…
Friday
18 July 2025
PMax
Add Negative keyword lists in Pmax
Jeremy Young & Alyssa Knab saw that you can add these negative keyword lists in Pmax. I think they should not work, because the documenttion says the are not available,…
AI Search
AI Mode Upgrade
Google has upgraded AI Mode in Search with the Gemini 2.5 Pro model and added Deep Search capabilities, offering more advanced reasoning, math, and coding support. These tools are currently…
2 reasons why your Google Ads aren’t working like they used to
Sometimes it's not your copy, not your offer, not even your landing page. Two reasons your performance might be dropping: 1. Search volume is down. You may be targeting keywords…
Meta Ads
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
Airbnb cuts performance marketing by $541m
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…
GA4 & GTM
Item data import improvements
Arpan Banerjee just texted met that Item data import now allows importing item-scoped custom dimensions into Google Analytics. This provides greater flexibility to import item data without the need for…
Creator Partnerships hub is live!
Arpan Banerjee & Geert Groot discovered that in some Ads account the Creator Partnerships hub is live!
New Date Ranges
Barry Schwartz just posted that Google just quietly rolled out a powerful update in Search Console: You can now compare last 24 hours vs. previous 24 hours or the last…
PMax
Gender Exclusions in Pmax
Aleksejus Podpruginas texted me that Google Ads has rolled out the beta for gender exclusions for Pmax!
AdWords Administrator
Have you ever spotted a change in your Google Ads account made by a user called “AdWords Administrator” with no actual user name attached? You’re not alone. Barry Schwartz posted…
