New Search Term Matching?!! 🚨
Felix Mayo spotted this new beta called Search Term Matching! Search Term Matching automatically expands your keyword targeting beyond the traditional broad match, phrase match, and exact match types. I…
Sunday
27 July 2025
Retention isn’t just a % of repeat customers
Dmitry Nekrasov showed that there are at least 7 ways to measure it. And each one fits a different stage of growth. Here’s how to choose: → If you're just…
Conversions
Always check your conversion by conv. time vs conversions
I had an account that showed an ROAS of 6 based on Conv. time; when I used the normal conversion value, it was an ROAS of 2. Teodor Yordanov made…
AI-generated content does NOT hurt your Google rankings
Ahrefs just analyzed 600,000 ranking pages, and the results confirm what many suspected: - 86.5% of top-ranking pages include some AI-generated text. - Pages with 0–30% AI content slightly overperform…
ChatGPT Ads
ChatGPT has memory but most people aren’t using it right
If you want smarter, faster, more relevant answers, don’t just type “Remember me or my tone”. Instead, try this: ❌ Bad prompt: “Remember me.”. ✅ Better prompt: “Remember that I’m…
Amazon Turns Off Google Shopping Ads at Home and Abroad
Amazon has abruptly pulled out of product advertising on Google Shopping, marking its most significant retreat since the pandemic. This move affects Google’s ad revenue and could lower auction prices,…
Friday
25 July 2025Getty Images is suing Stability AI for up to $1.8 billion in damages
Getty claims Stability AI illegally trained Stable Diffusion on millions of Getty photos. The lawsuit covers over 12 million copyrighted images. At $150,000 per work, potential damages total $1.8 billion.…
Airbnb cuts performance marketing by $541m
In 2021, Airbnb announced a permanent shift in its marketing strategy moving away from performance marketing like search ads and bidding, and investing more in brand marketing and public relations.…
ChatGPT Ads
20 ChatGPT prompts that marketers can steal today
I collected 20 high-converting, emotion-driven, clarity-boosting prompts that you can use for: - Ad copywriting. - Landing page testing. - Hook ideation. - Campaign angles. - Persuasion rewrites. Save this.…
Ad funded disclosure info
Arpan Banerjee just texted me that Google started shooting mails for Ad funded disclosure info!
ChatGPT Ads
10 Prompt Engineering Tips
(Used by top ChatGPT experts) You’ve seen the same weak AI prompts everywhere. “Write a headline.”. “Make this better.”. “Summarize this.”. That’s not how you use ChatGPT. Use prompts that…
Meta Ads
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
