Feed asset vs Assest-based metrics?
Mike Ryan & Barry Schwartz discovered that in the channel performance report, there’s now an expandable row that splits out feed-based vs. asset-based metrics.
Thursday
17 July 2025
Meta Ads
Q2 2025 Paid Media Trends – Tinuiti
The latest Tinuiti benchmark report reveals continued growth across most major ad platforms in Q2 2025. Key takeaways: – Google Search ad spend increased 11% year-over-year, driven by 18% growth…
Conversions
Without Consent Mode, you’ll start losing data in under a week…
And with it, Google Ads performance. From July 21, Google requires Consent Mode v2 for ads targeting in the EU. No implementation = no modeled conversions, no remarketing, no audience…
PMax
PMax Brand Asset Migration
Brand guidelines are now default for new PMax campaigns in the UI; API follows in v21. Business name and logo assets now live at the campaign level. (CampaignAsset), not in…
Shopping
Generated for You
Dario Zannoni discovered the "Generated for You" a new AI-powered feature in Merchant Center that automatically creates enhanced product images by adding contextually relevant backgrounds and improving resolution. First revealed…
Shopping
Google Ads now supports bulk image editing with AI in the Assets Library
Dario Zannoni found out that Google is allowing advertisers to enhance up to 100 images at once using prompt-based tools. Two AI editing options are available: - Replace background. -…
A classic strategy to start testing with
I know Miles McNair even wrote a whole article about it so if you want to know more check that out: https://lnkd.in/ep6Qr8qf.
Reactivation Strategy
Customers that should buy again after some time? Reactivate them with this Strategy. Make sure to exclude people that you can reach by email and have a list that is…
Conversions
Why offline conversions matter
Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at "add to carts" and hoping for the best.…
Google dropped a prompt engineering guide
Free to download. No paywall. No signup. Just pure AI knowledge. - Real-world examples. - Step-by-step prompt tactics. - Advanced patterns for coders (CoT, ReAct, ToT) - Learn how to…
