Google Ads news eCommerce Barometer Black Friday vs. Black Week 2024 Ebarometer: ProfitMetrics.io InsightsThe latest data highlights key trends for Black Friday, Black Week, and November: Black Friday: Exceptional growth with turnover up 5.72%, gross profit 6.13%, and orders 11.59%. However, ad spend surged 17.66%, increasing acquisition costs. Black Week: Declines in turnover (-7.8%) and […]
Google Ads news – December Recap Read More »
Google Ads news Update to the Abusing the Ad Network policy In December 2024, Google will update the Abusing the Ad Network policy to clarify enforcement actions regarding ads that may violate the Spam Policies for Google Web Search, as follows: Advertisers must not violate Google Search’s Spam Policies. Specifically, ads directing to destinations removed
Google Ads newsletter – week 52 Read More »
Hana Kobzová discovered that the generate report section is now extended to the report editor overview page.
Utku Gülden discovered that Tag Assistant is back!
Tag Assistant is back Read More »
Anthony Higman discovered that Google Ads is testing an extra extension for LSA.
Extra extension LSA Read More »
Google Ads has rolled out the Brand Report, a tool designed to streamline how brand advertisers measure campaign performance. Instead of piecing together reach and frequency metrics from multiple reports, this tool offers a deduplicated view in a single dashboard, making it easier to track your brand’s impact. What’s New: All-in-One Insights: Reach and frequency
Switching to conversion-based bidding? Heads up: Google might auto-flip your exact and phrase match keywords to broad match without asking… When you create a campaign. This glitch was discovered by Navah Hopkins & Ginny Marvin is looking into it! Why It Matters: Broad match can bring irrelevant traffic, spike your ad spend, and wreck your
Google Ads Alert: Broad Match Auto-Toggle Risks Read More »
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