November 13, 2024

Google keeps testing with dynamic ad placement! This mean that you can find ads in the middle of an organic page.

Anthony Higman discovered that you can now find automated asset settings way easier. Just go to account-level assets and you will find it:)Before it was really hidden…

Barry Schwartz discovered that Google is now testing with a shopping bag icon in shopping.

Mohd Shahid and Zeeshan Ali observed that a display ad appeared on a third-party website resembling search ads!

Barry Schwartz discovered that Google is now promoting the new Google Shopping by placing a “new” label on the Shopping tab link at the top of the Google Search interface.

Microsoft has expanded its Copilot AI-powered advertising capabilities, introducing several new features to enhance efficiency and personalization for advertisers. Key updates include a streamlined ad experience within Copilot, a performance snapshot tool for campaign insights, expanded video ad tools with new bid strategies, audience targeting options, and the ability to import Google Ads video campaigns.

Personalized Ads Policy Update (November 2024)Starting December 4, 2024, Google Ads will allow personalized ads for social casino game App campaigns, with full access for all advertisers by March 2025. The “Gambling” sensitive interest category will be updated to exclude these social casino ads, which can be personalized under specific guidelines. Note: Gambling-related ads in

Georgi Zayakov discovered that Google Ad Manager is introducing curation capabilities to help agencies more efficiently discover and activate high-quality inventory and target audiences for their clients. This feature simplifies workflows, enhances forecasting, and facilitates direct deals with publishers while removing complications like separate payments for data providers and inventory curators. Key partners include Audigent,

Anthony Higman posted that Google has introduced a new, subtler way to disclose ads on its Local Business Finder map. Instead of placing an “Ad” label directly on the listings, as has been the standard, the ad disclosure is now only shown on the photo or the listing inside the map. This change applies across