Starting in May 2025, Google Ads will automatically upgrade your account to use enhanced conversions at the account level if no action is taken.
Here’s how the change impacts your account and settings:
Automatic Selection of Implementation Method:
If you haven’t manually chosen an implementation method for enhanced conversions, Google will select one based on your current setup.This means if you’re using both Google tag and Google Tag Manager, Google will default to one of these methods and apply it to all your conversion actions.Impact on
Existing Conversion Actions:
Existing Actions with Enhanced Conversions: These will continue benefiting from enhanced conversions at the account level, with no disruption.Existing Actions without Enhanced Conversions: These will be automatically upgraded to use enhanced conversions, unless they were explicitly opted out.
New Conversion Actions:
Any new conversion actions you create after the upgrade will inherit the account-level enhanced conversions settings, meaning they’ll automatically have enhanced conversions enabled.
Tag Settings Consolidation:
All your enhanced conversion settings will be managed at the account level, meaning individual conversion action settings will no longer exist.If you have Google tag settings set up for other features like Google Analytics, those settings will be merged with the new account-level enhanced conversion settings.
Action Required:
To avoid any automatic changes, you should choose one of the following implementation methods before the May 2025 deadline:
Google Tag
Google Tag Manager
Google Ads API
You can manage and update these settings in your Google Ads Data Manager.
By May 2025, if you haven’t selected a method or opted out, Google will automatically apply the account-level enhanced conversion setup based on your current configuration.
To ensure seamless performance and avoid disruptions, select your preferred data collection method ahead of time.
For more information read this.
