Google is transforming shopping experiences both online and in-store with AI-powered updates:
AI-Powered In-Store Insights:
Google Lens now provides tailored product details for in-store shoppers, showing price comparisons, reviews, and similar products. This is powered by the Shopping Graph’s 45 billion+ product listings and AI advancements. Available in the U.S. for beauty, toys, and electronics.
Local Product Search in Maps:
Starting this holiday season, Google Maps lets users search for specific items (e.g., festive sweaters) and see nearby stores with relevant inventory. Available soon in the U.S.Expanded
Payment Options:
Google Pay adds Afterpay, with Klarna coming soon, alongside buy now, pay later options from Affirm and Zip. Virtual cards now include Discover for secure transactions. Google is also piloting tools to help merchants detect and prevent fraud.
