Google Ads News New Google Ads section test Khushal Bherwani found out that Google is now testing card ads with round logos! Engaged audiences Patrick Gehn & 🛰️ Yoann Ferrand discovered that Google is now showing a new audience called Google Engaged Audiences! Google update Aleksejus Podpruginas just announced that Google is including remarking in […]
Google Ads newsletter – week 42 Read More »
Jason King discovered that Pmax is now live in his AdGrants account. Looks like they are rolling it out.
Elmar Aga discovered that you can now directly transfer Existing Customers data from the Shopify Audiences app to Google Ads. This allows you to create customer match audiences for lookalike audiences or exclusions. Previously, only the “Prospecting Seed” audience was available for Google Ads.
New! Shopify Audiences Update for Google Ads Read More »
Arpan Banerjee just sent me that Saved segments are now officially announced by Google!
Saved segments launch Read More »
Search Engine Land wrote that a “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about costs. Here is how it works: – Users click the “Request Competitive Quotes” button. – They select multiple businesses for quotes. – Users enter a message – Google sends the request to all selected
Request Competitive Quotes Read More »
I just got this picture from Tiago Goncalves. Starting October Google will gradually launch an update that will change how Pmax and standard shopping interact in action when they are in the same account targeting the same product. Instead of Pmax being automatically prioritized over standard shopping normal auction dynamics will now apply. The campaign
Georgi Zayakov just sent to me that Google will pause ads relating to US elections from serving in the US after the last polls close on election day, November 5th, 2024. This will include US Election Ads as well as ads that refer to US elections, and their processes or outcomes. This is a temporary measure, and
US elections update Read More »
New & found by Patrick Gehn the option to image edit in the library of Google Ads.
Image editing update Read More »
Google has released version 18 of its Ads API, bringing new tools and features aimed at enhancing campaign optimization and performance tracking for developers. Key updates include:Optimized Budget Suggestions: A new GenerateRecommendations feature for Performance Max and Search campaigns. Performance Max Insights: A new report for querying placement-specific data in Performance Max campaigns. Flexible Search
You can now set up Video Consideration and Reach experiments in just a few clicks, gaining insights into how different creative variations affect your campaign performance. Measure the impact of adding or removing assets on key metrics like cost-per-view, cost-per-conversion, and Brand Lift, allowing you to make data-driven decisions to optimize your creative. Experimenting with
New video experiments Read More »