New monitoring from Adthena shows a clear ramp-up in advertiser participation inside ChatGPT responses.
Brands spotted so far:
Best Buy, AT&T, Pottery Barn, Enterprise, Qualcomm, Expedia.
From 1,500+ prompts analyzed:
Most ads trigger on the first prompt
High-intent words like “best” and “new” drive placements
Some ads appear after repeated queries
One example: Best Buy secured two placements in a single iPhone-related response early signs of share-of-voice testing.
