Google is expanding Text Guidelines to all advertisers globally across AI Max for Search and Performance Max.
Advertisers can now set clear rules to control messaging, excluding specific terms or avoiding certain phrases (e.g., “don’t imply our products are cheap” or “avoid language like ‘only for’”).
The goal: keep creatives aligned with brand standards while matching user intent.
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Subscribe for freeThey sit next to your static image ads and only serve on the Google Display Network. YouTube, Discover, Maps and Gmail are excluded. What Google accepts: custom static HTML5. AMPHTML.…
Spotted by Hana Kobzová, via PPC News Feed
You find it under Tools > Translation. What it can translate: Text assets: headlines, descriptions, sitelinks and callouts. Keywords. Images: AI swaps the text on the image and adds the…
Spotted by Jyll Saskin Gales, via Barry Schwartz
They give AI Mode and Gemini richer product data to work with: question_and_answer: up to 30 Q&As per product, 1,000 characters each. document_link: up to 5 PDF links, like manuals…
Via Search Engine Land
