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YouTube Tests Cost-Per-Hour Masthead Ads

YouTube is introducing a Cost-Per-Hour (CPH) Masthead, allowing brands to own its top ad space by the hour.

This new model offers 100% share of voice across all devices during specific timeframes, ideal for major launches and cultural moments.

Key Details:

How It Works: Brands purchase specific hours for guaranteed Masthead impressions on desktop, mobile, TV, and tablets.

Why It Matters: Provides maximum visibility and precise control during critical marketing moments, complementing YouTube’s existing CPM (Cost-Per-Thousand) Masthead ads.

Benefits: Flat hourly pricing ensures predictable budgeting, making it suitable for product launches, time-sensitive announcements, and events.Advertisers should contact their YouTube representative to explore this option.

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