Watch out! The Demand Gen experiments are by default 70%!
The week in Google Ads, in one email.
Free. Read by 125K+ marketers every week.
Subscribe for freeYesterday
Monday 26 October
PMax
Performance Max now has new options for sourcing your video assets.
The update adds more ways to bring video into PMax campaigns. No details yet on how each option works, which accounts get it, or whether this is a full rollout…
Spotted by Arpan Banerjee
Conversions
Google Ads now has an All Conversions submenu under Goals > Conversions.
It opens the full conversion action overview directly. You no longer need to click View all conversion actions to get there. What you see in it: Whether an action is…
Spotted by Thomas Eccel
ChatGPT Ads
Some ChatGPT ads now show a Learn more link with an upward arrow.
The link sits inside text-based ads and has a dotted underline. It doesn't appear on every ad, so this looks like a test. Separately, some ChatGPT ads seem to be…
Spotted by Brodie Clark and Juozas Kaziukėnas, via Barry Schwartz
