Starting next week, Google is rolling out Tag Gateway for Advertisers
A new way to run Google tags through your own infrastructure (CDN, web server, or load balancer) to strengthen first-party data, improve measurement, and enhance campaign performance.
Benefits:
– +11% signal uplift from early adopters
– Improved conversion accuracy through server-side tagging
– No need to re-tag — works with existing tag code
– Built-in privacy with confidential computing (coming soon)
– Full control over data collection via your own domain
– One-click integration available with Cloudflare, with Fastly and Google Cloud CDN coming soon
