Google Ads news
New filter
Emmanuel Flossie discovered a new filter for Merchant Center, You can ask questions based on the data in Merchant Center.
Like low-price & low clicks products. For more information, check his video.
New Shopping test
Sachin Patel & Barry Schwartz discovered this new Google Shopping test!
April 2025 Display & Video 360 API Update (April 28, 2025)
Google announced new features for the Display & Video 360 API, including:
– Support for Commerce Grid and Spotify exchanges.
– Ability to retrieve excluded content theme targeting.
– New ruleset settings for rule-based custom bidding (for select partners).
A fix for an issue where advertisers.list requests ignored the orderBy parameter.Make sure to update your client library to access these improvements.
Test?
Glenn Gabe & Hana Kobzová discovered this new Ads test. Ginny Marvin explained that this Ads test does not cost advertisers money and told advertisers it is an experiment that is being done!
Automatic video
Google Ads now offers automatic video generation for Demand Gen campaigns.
On the Review page, advertisers are prompted to add videos to boost reach, with suggested video thumbnails, estimated impressions, and performance metrics.
If no video is uploaded, Google can auto-generate videos in horizontal, vertical, and square formats. This feature was first spotted by Hana Kobzová.
New Pmax features
Google is rolling out channel-level reporting, full search terms data, and richer asset metrics in Performance Max.
Giving advertisers deeper insights into where and how their campaigns perform across Search, YouTube, Display, Gmail, and more.Updates:
– New Channel performance page with visual insights and breakdowns by format (e.g., Shopping ads, video)
– Search terms reporting now match what you get in Search/Shopping campaigns
– Asset-level metrics now include impressions, clicks, and cost, helping you improve Ad Strength.
Open beta starts soon.
More at Google Marketing Live on May 21!
New 50 Search Themes
Arpan Banerjee discovered that Google has doubled the search themes from 25 to 50!
Ads test in chatbots
Google is now testing Ads in chatbots! For more information read this article.
New favicon test
Barry Schwartz discovered that Google is testing with favicons in shopping!
New Change history by performance
Muhammad S. discovered that Google has launched new stats at the change history by performance tab!
Google Ads update
Starting May 2025, Google will show the payment profile name as the payer name in the Ads Transparency Center and My Ad Center.
If you’re an agency and your account is verified incorrectly as a direct advertiser, re-verify as an agency before May 31, 2025, or the wrong name might show up.
\From June 2025, you’ll be able to edit your payer name via the verification page.
But going forward, the payment profile name = public payer name unless you change it through verification.
Thanks to Arpan Banerjee for flagging this one.
Update verification articles
Google is updating industry-specific verification articles.
GA4 update: the ‘Key events’ report is being removed
Himanshu Sharma discovered that key events are now managed directly in the ‘Events’ report.
The updated report also includes DebugView, Attribution settings, and a new ‘Custom Configurations’ menu for event management.
A new ‘Network settings’ report is rolling out to help track event sources and set up postbacks.
No green check marks
Anthony Higman discovered that Google keeps testing LSA ads without the green check mark!
Two different ads from 1 advertiser
Anthony Higman discovered that Google Ads now shows two different ads from completely separate campaigns, each with a different URL for the same advertiser in the same auction.
This change could significantly disrupt campaign control, split data and budgets, and undermine strategic testing or funnel flows.
Exact ad placement?
Anthony Higman discovered that Google is testing by showing the exact Ad Placements in the SERP on every single page! For the video check this post.
Site link with pictures?
Arpan Banerjee discovered that Google is again testing with sitelinks with pictures!
New ways to improve data strategies and App measurement
To help marketers adapt to complex customer journeys and privacy shifts, Google introduced four key updates:
Streamlined Data Setup with Google Tag Gateway
A new server-side tag solution improves measurement reliability and control, while upcoming confidential computing will enhance data security and transparency.
New Diagnostics for First-Party Data
Enhanced tools across Google ad platforms help identify setup issues and optimize first-party data usage, boosting AI-driven performance.
On-Device Conversion Measurement for iOS
Now supporting deidentified app event data, this feature enhances iOS campaign tracking while maintaining user privacy.
Integrated App Conversion Measurement
Combining with attribution partners, this solution delivers more accurate, real-time reporting for Google App campaigns, enabling faster and smarter decisions.
Google Analytics for Firebase SDK update (iOS)
Arpan Banerjee just sent me that starting June 2025, Google will roll out on-device conversion measurement for iOS App campaigns via the new Firebase SDK (v11.14.0).
This improves campaign optimization and reporting while protecting user privacy (no user-identifiable info leaves the device).
Key points:
– Uses IP and other signals for better attribution.
– Works with third-party App Attribution Partners.
– Automatically activates with the latest SDK and GA4F account link.
– Opt-out options will be available for developers and advertisers.
Testing again with a verified logo
Max Leuftink discovered that Google is again testing with the verified button logo!
Break up Google?
Google on Friday faced a demand by the US government to break up its ad technology business. The request came after a judge found the tech giant was commanding an illegal monopoly.
New Ad group saving
Zeeshan Ali discovered this new ad group saving interface!
30-day return (most)
Arpan Banerjee discovered that Google now shows most! For the returns of this merchant. Some items could have different return times. Good update for searchers, but it would be useful if they could give the return time of a specific product.
Shopping test
Another shopping test with a different picture size was discovered by Arpan Banerjee!
