Arpan Banerjee just sent me this update:
Display & Video 360
EMX Digital renamed to Cadent Aperture MX:
– Estimated September 2024
– The sub-exchange EMX Digital will be renamed to Cadent Aperture MX in reporting.
– Regulatory Operating Costs and Total Media Cost metrics will become
incompatible with YouTube report metrics and dimensions:
Estimated October 2024
– DST/ROC (Regulatory Operating Costs) and Total Media Cost metrics will become incompatible with reports containing YouTube-specific metrics or dimensions.
This applies to all currency versions (Partner Currency, Advertiser Currency, or USD) for the following metrics:
– Regulatory Operating Costs
– Total Media Cost
– Total Media Cost eCPC
– Total Media Cost eCPM
– Total Media Cost Viewable eCPM
Additionally, the following metrics are already incompatible with YouTube-specific metrics and dimensions:
– Total Media Cost ePCA
– Total Media Cost ePCA (PC)
– Total Media Cost ePCA (PV)
Starting October 1, 2024, these metrics will be removed from existing YouTube reports, and newly created reports with YouTube-specific metrics will no longer include them.
It is recommended to use Media Cost metrics and combine them with fees to calculate total costs.
Campaign Manager 360
Zip code format changing:
– Estimated September 2024
– The zip code format in reporting will change from an integer to a string.
