🛰️ Yoann Ferrand posted that Google is releasing some new features and initiatives for Ad Grants.
New initiatives:
AI Opportunity Fund: Google.org will allocate $10 million in the U.S. and $7 million across Europe, the Middle East, Africa, and Asia Pacific to help nonprofits learn AI skills and utilize AI tools for increased productivity and creativity.
Resource Website: A new website will be launched to help social impact organizations access AI tools tailored to their needs.
Google.org Accelerator: Generative AI (Round Two): Following the graduation of 21 organizations in the first round of the Google.org Accelerator, a second round will open this fall. Social impact organizations can apply for a share of up to $30 million in funding and support to develop AI-based solutions.
New Ad Grants AI Features: Nonprofits using Google for Nonprofits will benefit from two new AI tools in the Ad Grants program:
Performance Max: AI-driven, keywordless search technology to find relevant queries and create matching ad content.
Conversational Search Experience: Nonprofits can now interact with Google AI to create more effective search campaigns with optimized assets like keywords and images.
