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New masthead format requirements

Google has launched new masthead format requirements

On October 3, 2024, a new Google Ads help center page titled “Masthead format requirements” will be launched.

This page will provide a consolidated resource for the requirements related to masthead ads, including YouTube masthead ads and Google TV masthead ads.

A preview of the new requirements is available now and will be publicly accessible once the page goes live on October 3, 2024.

While the requirements for YouTube masthead ads will remain unchanged, they will now be consolidated on this new page that covers all masthead ads.

Ads that do not meet these requirements will not be eligible to serve as masthead ads.

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