Meta is introducing a reduced-price subscription for ad-free Facebook and Instagram in Europe, now €5.99/month on the web and €7.99/month on mobile.
Users can also opt to see “less personalized” ads based on minimal data (age, location) instead of highly personalized ads.
This change, driven by EU regulatory feedback, allows free access with limited data use, though ads may be less relevant.
Meta asserts that personalized ads support economic growth, especially benefiting small EU businesses.
