In Google AdSense accounts, first-party cookie controls are being updated to streamline management and enhance third-party demand access.
The settings for ‘first-party cookies’ and ‘first-party cookies for personalization’ have been combined into one control.
By enabling this new control, It will activate all uses of first-party cookies, including sharing with demand sources and personalization.
Starting 4 December 2024, first-party cookies will also be shared with Authorized Buyers, except for users in the EEA, Switzerland, UK, and California.
For those already using cookies for personalization, sharing with Authorized Buyers will be on by default; otherwise, it will stay off.
