News

All Conversions vs All Conversions (by conv. time)

Know what you’re really measuring. Most advertisers only look at one column And make...

Google Updates Ads Terms of Service

Arpan Banerjee discovered that Google updated the Google Ads Terms of service!...

Google Tests Publisher Reviews in Search Ads

Sachin Patel discovered that Google is showing publisher reviews below certain Search Ads...

Meta vs Google Ads revenue

The forecast is that Meta will take over Google Ads revenue soon 👀...

Google Ads news – week 22

Google Ads News Merchant API Merchant API migration reminder from VIVEK GUPTA! Expanded...

Why Meta Conversions API (CAPI) isn’t enough anymore

Most teams think their tracking is “done” once Meta Pixel + CAPI are set up. But here’s...

May 2026 Google Core Update

Google just launched the May 2026 core update...

Google Ads has changed more in the last 3 years than in the previous 15

What used to be a highly manual, keyword-driven system is now increasingly automated and...

Portfolio Bid Strategies

Most advertisers optimize campaigns one by one. That’s not needed Because Google doesn’t...