News

ChatGPT Product Feed Schema

I made a simple infographic for the ChatGPT Product Feed Schema. If you want your products...

OpenAI Moves Product Feeds Into Ads

OpenAI is adding product feeds to its ads manager, moving the feature over from ChatGPT’s...

Google Tag Gateway Comes to Google Cloud

Google Tag Gateway for advertisers is now available via the Google Cloud platform...
SEO

Big change for SEO reporting 👀

Google Search Console is launching new Generative AI performance reports.What’s included?...

Most people think AI Max works like this

Turn it on → Let AI optimize → Results improve “It’s basically autopilot for ads.” But...

Stop prompting Claude like this!

Most people are prompting Claude the wrong way for Google Ads. They ask things like: “Give...

Make Your Ads More Relevant with Keyword Insertion in Google Ads

Keyword Insertion automatically updates your ad text with the keyword that triggered your...

Understanding Keyword Match Types in Google Ads

Keywords determine when your ads can appear based on what people search for. Match types...

How people see server side tracking

Most people think server-side tracking is simple. Set up a server → send events → get...