Know what you’re really measuring.
Most advertisers only look at one column…
And make decisions based on incomplete data.
Here’s the difference 👇
🔹 All Conversions (by click time)
Counts conversions on the day the ad was clicked
Tells you when interest happened
Not when results happened
🔸 All Conversions (by conversion time)
Counts conversions on the day the conversion actually happened
Tells you when revenue actually came in
This is the real performance
🧠 Why it matters:
• Conversions don’t happen instantly
• People click today, convert days later
• Click-time data can make campaigns look worse than they are
• You risk pausing winners too early
✅ Use conversion time to:
• See real impact
• Make better decisions
• Optimize with confidence
• Scale what actually works
💡 Key takeaway:
Click-time = when interest happened
Conversion-time = when revenue happened
Always look at both.
